Desventajas de usar solo WhatsApp e Instagram para empresas y emprendimientos

Escrito por Milensky Serrano
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Desventajas de usar solo WhatsApp e Instagram para empresas y emprendimientos Desventajas de usar solo WhatsApp e Instagram para empresas y emprendimientos

“Cuando se caen WhatsApp y Facebook nos caemos todos”

 

Ante una crisis digital es necesario tener un plan B

sabes qué herramientas aplicar?

 

El más reciente “apagón” de Facebook y sus aplicaciones: Instagram, WhatsApp y Messenger, generó caos en el mundo digital y la vida de quienes dependen de este, desde emprendedores hasta grandes empresas se vieron perjudicados.

 Este acontecimiento, resultó ser una clara demostración de lo esenciales que son en la actualidad estas redes sociales que, por ser las de mayor audiencia a nivel mundial han servido para impulsar un sin número de emprendimientos y nuevos negocios, debido a la facilidad de uso y acceso que ofrece a los usuarios.

“En el espacio digital global, todo el mundo podría sufrir un apagón”, dijo en Twitter Thierry Breton, el comisario europeo que está redactando la nueva normativa tecnológica.

María Elena Divas, una migrante venezolana de 51 años en Bogotá, Colombia, utiliza WhatsApp para recibir pedidos de comida como empanadas y pasapalos. “Hoy no vendí nada”, dijo Divas. “Para todo el mundo, todos como yo, fue un día pésimo”.

Las dos empresas de León David Pérez, entre las que se encuentra Polimatía, que ofrece cursos de aprendizaje electrónico, se apoyan en Facebook e Instagram para comercializar sus productos. El servicio de atención al cliente funciona por WhatsApp.

“La forma en la que funcionan las empresas ha tenido un cambio loco en los últimos 20 años”, dijo Pérez. “Entonces, no teníamos comunidad en línea. Ahora estamos hiperconectados, pero dependemos de unas pocas empresas tecnológicas para todo. Cuando WhatsApp o Facebook se caen, nos caemos todos”.

Este acontecimiento, permitió que los usuarios utilizarán vías de comunicación alternativas, como Telegram, Twitter, Gmail entre otras plataformas que sirvieron de salida ante esta caída mundial. 

Es por ello que, para evitar el descenso de ventas o audiencia en tu nuevo emprendimiento o negocio, es necesario tener un plan B. Por tal motivo, en Software Digital Solutions diseñamos soluciones para equipar tu negocio o empresa, ofreciendo distintos planes que se adaptan a tu presupuesto. 

Escríbenos para más información.

Fuente de apoyo: NYT

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